Listerine Bold Box
I was the lead creative for the launch of Listerine Ready! Tabs, the brand’s biggest innovation to date. The result was an integrated, multi-channel campaign that helped people bring out their bold in 86 countries worldwide.
Bold Box was a social experiment to showcase how effect the product is.
- Project Roles
- Art Director, Designer
- JWT New York
- Art Direction, Brand Strategy, Commercial, Conceptual, Content, Design, Entertainment, Social
- Advertising, Branded Content, Commercials - Video
- Project Industries