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NY Lottery

Titled "Thoughts", this New York Lottery brand campaign, which uses the tagline ‘What will you think about when you don’t have to think about money’, is rooted in the insight that money takes up a lot of brain space, and once freed from such burdens, it allows you the opportunity to let your mind wander.

Project Roles
Art Director, Creative Director
Company
DDB NY
Skills
Art Direction, Content Writing, Film, Filmmaking, Humor
Media
Brand Films
Project Industries
Advertising, Finance
NY Lottery
NY Lottery
NY Lottery
NY Lottery
NY Lottery
Collaborators