Titled "Thoughts", this New York Lottery brand campaign, which uses the tagline ‘What will you think about when you don’t have to think about money’, is rooted in the insight that money takes up a lot of brain space, and once freed from such burdens, it allows you the opportunity to let your mind wander.
- Project Roles
- Art Director, Creative Director
- DDB NY
- Art Direction, Content Writing, Film, Filmmaking, Humor
- Brand Films
- Project Industries
- Advertising, Finance