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Branded Promo for Australia's Next Top Model

As the communications specialist for the Children's Medical Research Institute, it was a privilege to be a part of the iconic Jeans for Genes campaign. Beyond media relations efforts, I assisted in drafting op-ed copy on behalf of scientists and researchers, editing case studies, and brainstorming new and creative ways to spread the message. One such instance was working alongside the producers of Australia's Next Top Model, at the time Foxtel's highest rated show, to script a viral promo that became an integral part of the episode.

Project Roles
Content Producer, Copywriter, Editor (Copy)
Company
Children's Medical Research Institute
Skills
Content Writing, Copywriting
Media
Brand Identity, Branded Content
Project Industries
Fashion, Health/Pharma
Branded Promo for Australia's Next Top Model
Branded Promo for Australia's Next Top Model