Campaign Launch - Kiss Goodbye to MS
On behalf of MS Research Australia, I created the fundraising initiative Kiss Goodbye to MS. In 2010, the first year of the campaign, I oversaw the message and marketing strategy on both a traditional and digital level. I administered the social media pages dedicated to the brand and assisted in writing and producing television, radio and print commercials.
In 2016, KGTMS became a global campaign and launched in 15 other countries. Each year new countries join the movement, raising vital funds for research and the profile of the disease.
- Project Roles
- Creative Director
- MS Research Australia
- Content Writing, Copywriting, Editing, Media Strategy, Social Media Strategy
- Brand Identity, Branded Content
- Project Industries