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Campaign Launch - Kiss Goodbye to MS

On behalf of MS Research Australia, I created the fundraising initiative Kiss Goodbye to MS. In 2010, the first year of the campaign, I oversaw the message and marketing strategy on both a traditional and digital level. I administered the social media pages dedicated to the brand and assisted in writing and producing television, radio and print commercials. In 2016, KGTMS became a global campaign and launched in 15 other countries. Each year new countries join the movement, raising vital funds for research and the profile of the disease.

Project Roles
Creative Director
Company
MS Research Australia
Skills
Content Writing, Copywriting, Editing, Media Strategy, Social Media Strategy
Media
Brand Identity, Branded Content
Project Industries
Health/Pharma
Campaign Launch - Kiss Goodbye to MS