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White Paper - Mergers & Acquisitions

Egencia have hired me to produce content that is both gated and not gated on their site, and via email campaigns. This particular white paper did very well within 24 hours of going live: downloaded 107 times in North America, with an opportunity worth $13 million. It was later published for both the French and Swedish markets.

Project Roles
Content Writing, Copywriting
Branded Content, Editorial Writings
Project Industries
B2B, Software, Technology, Travel/Tourism
White Paper - Mergers & Acquisitions