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Neil Pryde DXL

While I was working at Fuseproject, I was responsible for the design of a graphics package for Neil Prydes’ new snowboarding apparel company called DXL. I worked on a new identity system, brochure, packaging, point of sale display, hangtags, sticker kits and sizing labels. I also helped develop physical prototypes, photography of the products for the brochures, product illustrations, 6-view renderings and infographics – designed to help explain product features, sizes and colorways of the products.

Project Roles
Designer, Project Manager
Company
fuseproject
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Packaging Design
Media
Brand Identity, Packaging
Project Industries
Lifestyle, Sports
Neil Pryde DXL
Neil Pryde DXL
Neil Pryde DXL
Neil Pryde DXL
Neil Pryde DXL
Neil Pryde DXL
Neil Pryde DXL
Neil Pryde DXL
Neil Pryde DXL
Neil Pryde DXL
Neil Pryde DXL
Neil Pryde DXL