HTC Eco- Friendly Packaging
While employed at One&Co, I worked with a team to develop this Eco-Friendly packaging for HTC. Our objective was to design a sustainable packaging solution that complimented the beauty of the phone design. Afterall, a great product deserves a great box. We analyzed every element of the existing packaging, down to the rubber band used to tie up accessories. Then we started reducing. The new packaging direction presents your new phone in an elegant and sustainable way, with 99.5% of it made from renewable resources and all of it 100% recyclable. Not to mention 44% lighter, 13% smaller, and a transportation carbon footprint shrunk by 44%.
- Project Roles
- Art Director, Designer, Photographer, Producer, Project Manager
- 3D, 3D CAD, 3D Generalist, Adobe Illustrator, Adobe Photoshop, Creative Research, Packaging Design
- Project Industries
- Hardware, Technology