HTC X Selfridges Skateboard
HTC partnered with Selfridges, a high-end department store in London, UK to launch a retail experience and brand collaboration, placing the HTC brand at the heart of fashion, sport, and skateboarding culture. The event was titled Board Games, celebrating surf and skate culture through a high-fashion lens.
The Board Games event required the design of original artwork for window displays, and retail space design for a concept store on the ground floor called The Board Room. Along with a collection of limited edition skateboards submitted by various fashion design labels, I helped design an HTC skateboard design to be displayed at the event titled "Creativity In Motion." Its title alludes to the process of creation — whether it be art, design or skateboarding the process requires a similar approach. The act of creation in skateboarding described here uses a series of words: Imagine. Examine. Perceive. Explore. Experiment. Develop. Craft. Create. Assess. Revise. Share. Delight.
- Project Roles
- Art Director, Content Producer, Designer, Illustrator, Producer
- 2D, 3D, Adobe Illustrator, Adobe Photoshop, Cinema 4D, Product Development
- 3D Illustrations, Branding, Typography
- Project Industries
- Entertainment, Packaged Goods