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HTC X Selfridges Skateboard

HTC partnered with Selfridges, a high-end department store in London, UK to launch a retail experience and brand collaboration, placing the HTC brand at the heart of fashion, sport, and skateboarding culture. The event was titled Board Games, celebrating surf and skate culture through a high-fashion lens. The Board Games event required the design of original artwork for window displays, and retail space design for a concept store on the ground floor called The Board Room. Along with a collection of limited edition skateboards submitted by various fashion design labels, I helped design an HTC skateboard design to be displayed at the event titled "Creativity In Motion." Its title alludes to the process of creation — whether it be art, design or skateboarding the process requires a similar approach. The act of creation in skateboarding described here uses a series of words: Imagine. Examine. Perceive. Explore. Experiment. Develop. Craft. Create. Assess. Revise. Share. Delight.

Project Roles
Art Director, Content Producer, Designer, Illustrator, Producer
Company
HTC
Skills
2D, 3D, Adobe Illustrator, Adobe Photoshop, Cinema 4D, Product Development
Media
3D Illustrations, Branding, Typography
Project Industries
Entertainment, Packaged Goods
HTC X Selfridges Skateboard
HTC X Selfridges Skateboard
HTC X Selfridges Skateboard
HTC X Selfridges Skateboard
HTC X Selfridges Skateboard
HTC X Selfridges Skateboard