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Nebraska Tourism

How do you call attention to a state that has ranked dead last for “the most desirable state to visit” for half a decade? You change the conversation with honesty and wittiness. To promote Nebraska Tourism, we needed to stop selling and focus on telling the truth. Nebraska: Honestly, It’s not for everyone. To produce this integrated campaign, we embarked with Camp4 Collective on a 10-day road trip to capture the weirdest, quirkiest, and oddly beautiful things about Nebraska. And it worked! Before the campaign launched, it received national attention with almost 3 million dollars in unpaid media, including a segment on the Steven Colbert show.

Project Roles
Content Producer, Executive Producer, Line Producer, Post Producer, Project Manager
Nebraska Tourism
Brand Strategy, Commercial, Content Management, Management of Teams 10-20, Post-Production, Producing, Travel, TV, Wrangling - Creatives
Branded Content, Commercials - Broadcast, Commercials - Video, Documentaries, Portraits, Short Films, Social Media Content, Unscripted TV
Project Industries
Nebraska Tourism