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Black Hills Energy

How do you call attention to a state that has ranked dead last for “the most desirable state to visit” for half a decade? You change the conversation with honesty and wittiness. To promote Nebraska Tourism, we needed to stop selling and focus on telling the truth. Nebraska: Honestly, It’s not for everyone. To produce this integrated campaign, we embarked with Camp4 Collective on a 10-day road trip to capture the weirdest, quirkiest, and oddly beautiful things about Nebraska. And it worked! Before the campaign launched, it received national attention with almost 3 million dollars in unpaid media, including a segment on the Steven Colbert show.

Project Roles
Content Producer, Executive Producer, Line Producer, Music Supervisor, Post Producer
Black Hills Energy
Content Management, Content Strategy, Creative Research, Creative Strategy, Documentary, Editorial, Filmmaking, Live Action, Maintaining Schedules, Management of Teams 10-20, Post-Production, Producing, Project Management
Brand Films, Branded Content, Commercials - Broadcast, Commercials - Video, Social Media Content, Unscripted TV
Project Industries
Advertising, Technology
Black Hills Energy