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Forged By The Sea

The US Navy--the world's largest military force--needed a fresh campaign platform to inspire future recruits, build a strong brand story and enhance internal pride. Previous campaigns (like "Accelerate Your Life") had inconsistent brand messaging and meant little to active duty sailors, their families and veterans. Our new platform--Forged By The Sea--captures the transformative power of the sea and the Navy on its sailors.

Project Roles
Art Director
Company
United States Navy
Skills
Conceptual, TV
Media
Commercials - Video, Television
Project Industries
Government
Forged By The Sea
Forged By The Sea
Forged By The Sea
Forged By The Sea
Forged By The Sea