Upon winning KIND Snack's first ever AOR, we set out to define what KIND and kindness truly are.
To do so we explored the difference between what's nice and what's KIND -- because there's a difference between nice and kind. And the world needs more than nice.
cd: Kate Lummus
copywriter: Anthony DiMichele
Young & Rubicam
Brand Strategy, Color Grading, Design, Editing, Film, Sound Mixing, TV