Nice Is Not Enough

Upon winning KIND Snack's first ever AOR, we set out to define what KIND and kindness truly are. To do so we explored the difference between what's nice and what's KIND -- because there's a difference between nice and kind. And the world needs more than nice. cd: Kate Lummus copywriter: Anthony DiMichele

Project Roles
Art Director
Young & Rubicam
Brand Strategy, Color Grading, Design, Editing, Film, Sound Mixing, TV
Commercials - Video, Television
Project Industries
Packaged Goods