We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Birthright Pitch

Cassandra (an Engine Group brand) had pitched to Birthright. Unable to decide between Cassandra and globally acclaimed agency IDEO, on Monday Birthright asked Cassandra to design a brand new Birthright trip and pitch it that Wednesday. With both Cassandra Creative Directors out for the week, I (the Senior Copywriter of Engine Group) stepped up and stepped in. Briefed Monday afternoon, I spent 16 hours talking with past Birthright participants, real Israelies, collaborating with graphics and strategically applying Gen-Z insights to my storytelling and narrative building skillset. The result? A narrative Birthright journey that beat IDEO and won Engine Group a $500k client.

Project Roles
Content Strategist, Copywriter, Creative Director, Editor (Copy)
Copywriting, Creative Direction, Creative Strategy, Editing
Pitch Decks
Project Industries
Advertising, Travel/Tourism
Birthright Pitch