From live streams to branded content, special events to lineup announcements, I was the executive producer and creative director on all Bonnaroo video content from 2012 through 2018. Our innovative approach, evolving festival content into series and entertainment, inspired our competition (the biggest music festivals in the country) to imitate us. We were flattered and accepted their imitation as a challenge to keep evolving.
Maureen Wynne. Producer, ACD, artist relations.
Allison Niedermeier. Line Producer & Producer.
- Project Roles
- Content Producer, Content Strategist, Creative Director, Executive Producer, Copywriter, Producer, Strategist
- Brand Strategy, Content, Content Strategy, Content Writing, Copywriting, Creative Direction, Creative Strategy, Live Action, Social Media Strategy , Wrangling - Celebrities, Cat Herding, Comedy, Conceptual, Documentary, Entertainment, Experiential, Good Notes, Management of Teams 1-10, Management of Teams 20+, Managing Budgets, Marketing Strategy
- Advertising, Branded Content, Events, Bad Decisions When I'm Drunk, Branding, Social Media Content, Viral Films
- Project Industries
- Entertainment, Media, Lifestyle