I served as Design Lead at Method in New York for 8 months. During which time, I worked along side senior team members to redesign and redefine the McDonald's in-store touchscreen kiosk application. Our team including David Toro (Lead Product Designer), Misa Rodriguez (Senior Product Designer) and Yuwei Fu (Senior UX Designer) conducted comprehensive product research including heuristic analysis, usability testing, and rapid prototyping to procure a meaningful recommendation/design direction for our client. Our work was focused largely on improving the application's core flow(s): search, discovery, meal customization and check out.
- Project Roles
- Designer, Strategist, UI Designer, UX/IA Designer
- Design, Design Pattern Research, Design Strategy, Digital, E-Commerce, Experiential, Information Architecture, Interaction, Interactive, Strategy, Usability Testing, User Behavior Research, User Research
- App Design, Installations, Interaction Designs, Interactive Installations, Product Designs, Software, Wireframes
- Project Industries
- Restaurant, Beverage, Packaged Goods, Retail, Technology