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Dockers "Don't Just Get Dressed. Get Ready."

I worked on the concept of the photo shoot for this project in which we wanted young men to feel confident going into their next step of life/career. I wanted to create a narrative with the laydown shots that showed him a guide of how to dress in several different occasion based scenarios. This paired with the on-figure imagery felt really aspirational for the message we wanted to create.

Project Roles
Art Director, Designer
Company
FCB West
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Capture One Pro, Conceptual, Editing, Fashion, Human-Centered Design, Lifestyle, Location, Print, Producing, Research, Still Life Photography, Storyboarding, Type Design
Media
Advertising, Billboards, E-commerce Platforms, Magazines, Mood Boards, Typography
Project Industries
Advertising, Fashion, Retail
Dockers "Don't Just Get Dressed. Get Ready."
Dockers "Don't Just Get Dressed. Get Ready."
Dockers "Don't Just Get Dressed. Get Ready."
Dockers "Don't Just Get Dressed. Get Ready."
Dockers "Don't Just Get Dressed. Get Ready."
Dockers "Don't Just Get Dressed. Get Ready."
Dockers "Don't Just Get Dressed. Get Ready."
Dockers "Don't Just Get Dressed. Get Ready."