Dockers "Don't Just Get Dressed. Get Ready."
I worked on the concept of the photo shoot for this project in which we wanted young men to feel confident going into their next step of life/career. I wanted to create a narrative with the laydown shots that showed him a guide of how to dress in several different occasion based scenarios. This paired with the on-figure imagery felt really aspirational for the message we wanted to create.
- Project Roles
- Art Director, Designer
- FCB West
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Capture One Pro, Conceptual, Editing, Fashion, Human-Centered Design, Lifestyle, Location, Print, Producing, Research, Still Life Photography, Storyboarding, Type Design
- Advertising, Billboards, E-commerce Platforms, Magazines, Mood Boards, Typography
- Project Industries
- Advertising, Fashion, Retail