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Bis Xtra Chocolate - Launching

A regular package of Bis comes with 20 small chocolates. It's a chocolate for sharing. In 2015 Bis launched a new package with only one big chocolate, the Bis Xtra. And this is what we made to launch a new way of eating Bis. My role: I created the concept and wrote the script.

Project Roles
Copywriter
Company
Wieden+Kennedy
Skills
Copywriting, Creative Strategy
Media
Advertising
Project Industries
Restaurant