Samsung Olympics VR Creators Lab
I ideated and ran a pop up VR studio for Samsung in Rio for the Olympics. I built our team, selected local collaborators and coordinated with Samsung's Olympics team.
RYOT partnered with Samsung to equip a team of visual storytellers with Samsung's new Gear 360 camera and challenged them to go beyond the games and into the city. RYOT and Samsung wanted filmmakers, visual artists, journalists and even musicians to use the cameras to create a slate of content that showcased Brazilian culture and offered glimpses of life in the host city.
- Project Roles
- Creative Director
- Creative Direction, Creative Research, Producing
- Interactive Installations, Interactive Videos, Microsites, Mood Boards, Music, Naming, Virtual Reality, Visual Designs
- Project Industries
- Augmented Reality, Entertainment, Sports, Technology