Graphics & Production Mechanicals
My role at Macy's often included collaborating with major retailers (e.g, Disney, Ralph Lauren, Greg Norman, Nike, Adidas) to develop in-store promotional graphics, and then translating them into Macy's standard branding vehicles. Once I was given their brand assets, I would present a few design options, and after receiving approval, would lay out the designs in Adobe Illustrator or InDesign as production-ready files. I was also responsible for double-checking dimensions and approving color proofs from the vendors.
- Project Roles
- Art Producer, Designer
- Adobe Illustrator, Adobe InDesign
- Retail Designs
- Project Industries