To help Allstate promote their youth empowerment efforts, we created a social platform giving young people a voice to tell the world all the good they’re doing.
Adults say a lot of things about kids that aren’t true. From saying “kids are lazy” to “kids are stubborn”, there’s an age-old truism that our older generation looks down at our younger generation with disapproval.
The goal of #theysay is two fold…
Change what “they”—the older generation—thinks about kids these days by showing them all the good that kids are doing.
Inspire kids to continue to do good.
- Project Roles
- Copywriter, Creative Director
- Allstate Foundation
- Social, Social Media Strategy
- Branded Content
- Project Industries