Reebok: ComplexCon 2018

Creative Direction • Art Direction • Concept

THE ASK
Reebok was looking to increase their presence in the millennial generation, and they wanted to kick it off with at ComplexCon 2018.

THE SOLVE
Our final exhibit space paid homage to the brand’s 90s heritage in an incredibly modern way. It was an experience built for consumer engagement with multi-sensory interactive displays, automated presentation areas, 3D holographic content and immersive product-focused showcase areas designed for crowd-pleasing product drops.

Leveraging the current passion in the fashion world around retro styles and experiences, we successfully created brand heat, drove awareness and engaged visitors for an average of nearly 8 minutes per visit.