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Olay Winter 2018 Bundle Launch

THE ASK Launch a new product bundle from Olay through an event where irresistibly shareable interactive experiences highlight the benefits and science behind four new Olay products designed to help you face anything in your day - Whips, Mask, Eyes & Mist. THE SOLUTION Influencers and press were invited to join Olay for their product launch, taking place within a trendy loft space sitting above The High Line in Chelsea Market. As visitors entered into the event, they were greeted through strategic branded touch points. A custom Olay entrance guided visitors to the champagne elevator bar, which delivered them up into the main event space. Once inside the main space, visitors were encouraged to explore the open floor plan and interact with the four one-of-a kind and highly sharable installations that directly connected to each of the four new products.

Project Roles
Creative Director
Jack Morton Worldwide
Art Direction, Creative Direction
Olay Winter 2018 Bundle Launch