Victoria's Secret: Holiday 2015
As an illustrator for VS, my role focused on creating seasonal visual merchandising concepts. Artwork ranged from conceptual sketches to finished, pixel-perfect renderings.
The theme for Holiday decor each year is determined by self-conducted trend research and information provided by the packaging & pattern design team in New York. After receiving samples of textures, patterns, materials, and color palettes, I was responsible for ideating and illustrating initial decor concepts and how they would apply to fixtures, window displays, and common set-ups in our stores. More complex, elevated designs were reserved only for the top high-profile stores, while simple decor (such as garland) was used for chain stores. After several rounds of drawings and presentations of live mockups, my role expanded to creating mechanicals with perfect die lines and rendering final, production-ready artwork.
The following images are my concept drawings and final art applied in stores worldwide and in the brand's holiday social media campaigns.
- Project Roles
- Artist, Designer, Illustrator
- Victoria's Secret
- 2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Art, Brand Identity, Concept Art, Illustrations, Installations, Props, Retail Designs
- Project Industries