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Gulfstream G650ER Direct Mail Campaign

Packaging and design for a three-phase direct mail campaign meant to increase interest in the Gulfstream G650ER. Phase 1 of the campaign focused on the aircraft’s performance—highlighting speed and range—and consisted of a video box and accompanying card. Phase 2 highlighted the Gulfstream Cabin Experience and included an accordion fold brochure and branded ink pen. The final and third phase of the campaign was an invitation to visit Savannah and tour Gulfstream’s headquarters. This piece consisted of a triplex card and foil-stamped poster that wrapped around the card to create a dynamic envelope.

Project Roles
Art Director, Designer
Company
Gulfstream Aerospace
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Media
Packaging
Project Industries
Lifestyle, Luxury, Travel/Tourism
Gulfstream G650ER Direct Mail Campaign
Gulfstream G650ER Direct Mail Campaign
Gulfstream G650ER Direct Mail Campaign
Gulfstream G650ER Direct Mail Campaign
Gulfstream G650ER Direct Mail Campaign
Gulfstream G650ER Direct Mail Campaign
Gulfstream G650ER Direct Mail Campaign
Gulfstream G650ER Direct Mail Campaign
Gulfstream G650ER Direct Mail Campaign
Gulfstream G650ER Direct Mail Campaign
Gulfstream G650ER Direct Mail Campaign
Gulfstream G650ER Direct Mail Campaign