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Mooncake Packaging

The Mid-Autumn Festival, also known as the Chinese Moon Festival, brings families together to celebrate the autumn harvest under a full moon. One of the most common practices of the festival is eating mooncakes – dense, sweet pastries that are baked or steamed and typically enjoyed with tea. Mooncakes are presented to relatives and friends to wish them a long and happy life. In 2019, I had the pleasure of designing Gulfstream Aerospace’s first custom mooncake package along with a corresponding printed greeting card and an animated GIF for WeChat. These pieces were sent to customers and prospects in celebration of the festival. Over the course of three months, I conceptualized multiple options, created digital mock-ups, pitched designs to the client, prepared production files, spec’d out printing techniques, papers, inks, etc. and worked closely with our vendor to achieve a premium finished product.

Project Roles
Art Director, Designer
Company
Gulfstream Aerospace
Skills
Adobe Illustrator, Packaging Design
Media
Illustrations, Packaging
Project Industries
Luxury, Packaged Goods
Mooncake Packaging
Mooncake Packaging
Mooncake Packaging
Mooncake Packaging
Mooncake Packaging
Mooncake Packaging
Mooncake Packaging
Mooncake Packaging
Mooncake Packaging