The Mid-Autumn Festival, also known as the Chinese Moon Festival, brings families together to celebrate the autumn harvest under a full moon. One of the most common practices of the festival is eating mooncakes – dense, sweet pastries that are baked or steamed and typically enjoyed with tea. Mooncakes are presented to relatives and friends to wish them a long and happy life.
In 2019, I had the pleasure of designing Gulfstream Aerospace’s first custom mooncake package along with a corresponding printed greeting card and an animated GIF for WeChat. These pieces were sent to customers and prospects in celebration of the festival.
Over the course of three months, I conceptualized multiple options, created digital mock-ups, pitched designs to the client, prepared production files, spec’d out printing techniques, papers, inks, etc. and worked closely with our vendor to achieve a premium finished product.
- Project Roles
- Art Director, Designer
- Gulfstream Aerospace
- Adobe Illustrator, Packaging Design
- Illustrations, Packaging
- Project Industries
- Luxury, Packaged Goods