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Boston Dynamics Spot Launch

When Boston Dynamics wants you to shoot their first consumer directed ad, you don’t say no.  You build a giant obstacle course installation in less than a week and shoot it all in one take.  And then, the video breaks the internet. 1 million views in 1 day and over 5million views in under 30 days (on YouTube alone!) trending on YouTube, Reddit, and tech trades everywhere.  We can’t wait to see what Spot will do next. I was the one of the creative directors on this project. I developed the pitch, created the concept, ideated and storyboarded the set, wrote copy, and designed the graphic treatment.

Project Roles
Creative Director, Designer
Boston Dynamics
Adobe Illustrator, Conceptual, Copywriting, Creative Direction, Design
Advertising, Social Media Content
Project Industries
Boston Dynamics Spot Launch