Valta - Identity and art direction

Valta is a print design studio founded by surface designer Tanja Valta in Helsinki, Finland. Valta approaches design from a Scandinavian perspective, with a style that ranges from clean minimalism to rough ink-works and colourful florals. At Werklig we created a visual identity to suit Valta’s Scandinavian practise: a clean, simple and timeless logotype combined with a black and white aesthetic to give room for the bold and playful patterns which are often rich in colour. To display the diversity of Valta’s print designs, we art directed new brand photos to show how the patterns come to life in both clothing and interiors.