Surge - The Ripple Effect
Surge is a non-profit organization registered in the United Arab Emirates and the USA that aims to bring life-sustaining water and sanitation solutions to communities across 3rd world countries.
Having won a Gold award at the Transform Awards MENA 2017, for Best Visual Identity for a Non-Governmental/Charity Organization. Being part of the creative team, I played a major role in enhancing the brand’s objective of ‘Bringing change that matters’. From identifying the brand positioning and strategy to finding the tone of voice, to designing the look and feel and touch points, my team helped the brand achieve its desired goal.
- Project Roles
- Creative Direction, Creative Strategy, Design, Language: English, Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Advertising, Brand Guidelines, Brand Identity, Branded Content, Branding
- Project Industries