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Old Spice | Truce

Approached by the Old Spice team at W+K, my team and I were commissioned to create a tongue-in-cheek 1980's ballad to be the theme song for the comedic reconciliation of Old Spice's feuding brand heroes, Terry Crews and Isiah Mustafa. I oversaw all phases of this pre-score music production, including working closely with copywriters to craft the lyrics to tell this ridiculous tale.

Project Roles
Music Producer
Old Spice
Ballad, Comedy, Music, Producing
Branded Content, Commercials - Broadcast, Commercials - Video
Project Industries
Advertising, Beauty