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Old Spice | Truce

Approached by the Old Spice team at W+K, my team and I were commissioned to create a tongue-in-cheek 1980's ballad to be the theme song for the comedic reconciliation of Old Spice's feuding brand heroes, Terry Crews and Isiah Mustafa. I oversaw all phases of this pre-score music production, including working closely with copywriters to craft the lyrics to tell this ridiculous tale.

Project Roles
Music Producer
Company
Old Spice
Skills
Ballad, Comedy, Music, Producing
Media
Branded Content, Commercials - Broadcast, Commercials - Video
Project Industries
Advertising, Beauty