Branding for Henua Organics

Branding, art direction and packaging design for Henua – a premium organic skincare brand.

Silver in Health & Beauty Packaging category, European Design Awards, 2019. Shortlisted in Identity Category, Grafia Best of Finnish Advertising and Design, 2019. Select features: The Dieline, Mind Sparkle Mag, Visual Journal, World Brand Design, North East, Packaging of the World, The Branding Collective, Minimal Stuff, Brand Identity...

Henua Organics offers a premium skincare line consisting of products that only contain certified organic ingredients rooted in the essence of Nordic simplicity.

‘Henua’ is a Finnish word, meaning the exclusive feeling of being in total harmony with yourself and the surrounding world – the most luxurious of all feelings. We created a packaging concept to support this idea of fleeting sensations of inner comfort. Each product has its own ‘Henua moment’ which is loosely linked to the product’s function. The brand photography also depicts these peaceful scenarios in a modern woman’s hectic life.

Minimalist black and white aesthetics combined with frosted glass bottles, wooden caps and matt finish labels aim for a sophisticated premium feel. The package is made of just one uniform piece of cardboard, creating a seamless unboxing experience.