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"IndieViduals" Brand Campaign, TV, Terwilliger Plaza

Seniors are more than having a fashion moment, they’re having an everything moment! And that’s what #IndieViduals is all about – the amazing, stylish, talented members who make Terwilliger Plaza a wonderful place to live. After interviewing members, I realized I wanted to tell their stories in a fun, fashion-meets-music video way. From former boxers to painters, fashionistas to weavers, the main commercial is a mixed portrait of the community and spirit of Terwilliger Plaza. This spot did so well, we did a series of :15 shorts for TV and social media. The response on Comcast and Oregon Public Broadcasting was so great, Terwilliger Plaza's waitlist doubled in the first few months.

Project Roles
Copywriter, Creative Director, Editor (Brand/Content), Strategist, Writer
Terwilliger Plaza
Brand Strategy, Content Writing, Copywriting, Creative Direction, Creative Research, Creative Strategy, Social Media Strategy , Wrangling - Creatives
Commercials - Broadcast, Commercials - Video, Social Media Content, Brand Identity
Project Industries
Advertising, Health/Pharma, Lifestyle, Real Estate
"IndieViduals" Brand Campaign, TV, Terwilliger Plaza
"IndieViduals" Brand Campaign, TV, Terwilliger Plaza
"IndieViduals" Brand Campaign, TV, Terwilliger Plaza