"IndieViduals" Brand Campaign, TV, Terwilliger Plaza
Seniors are more than having a fashion moment, they’re having an everything moment! And that’s what #IndieViduals is all about – the amazing, stylish, talented members who make Terwilliger Plaza a wonderful place to live. After interviewing members, I realized I wanted to tell their stories in a fun, fashion-meets-music video way. From former boxers to painters, fashionistas to weavers, the main commercial is a mixed portrait of the community and spirit of Terwilliger Plaza.
This spot did so well, we did a series of :15 shorts for TV and social media. The response on Comcast and Oregon Public Broadcasting was so great, Terwilliger Plaza's waitlist doubled in the first few months.
- Project Roles
- Copywriter, Creative Director, Editor (Brand/Content), Strategist, Writer
- Terwilliger Plaza
- Brand Strategy, Content Writing, Copywriting, Creative Direction, Creative Research, Creative Strategy, Social Media Strategy , Wrangling - Creatives
- Commercials - Broadcast, Commercials - Video, Social Media Content, Brand Identity
- Project Industries
- Advertising, Health/Pharma, Lifestyle, Real Estate