RefillWise "Big Emotions" Campaign: TV, Radio & Social
When RefillWise, a prescription savings card company, decided it was time to expand their brand to national TV, radio and social, they asked for my help. I developed a strategy, creative brief, and campaign they loved – and then combined forces with friends Guy Baker, director, and Limbo Films to form a dream team and create one of our dream projects: a humorous, pharmaceutical spoof campaign.
The idea? When it comes to the rising cost of prescriptions, people feel frustrated, giving them some… pretty big emotions. (Insert chainsaw, here.) But thanks to RefillWise, people can save money on their meds. And thanks to this campaign, RefillWise increased sign-ups, developed brand awareness, and made people laugh in the process.