Rebranding a 112-year-old icon from a great car maker of days gone by into a fashion/technology company that just happens to make cars is a monumental undertaking, and I was lucky to be a part of it. Starting on the digital side while working on the pitch to win the business, I worked on the launch site, banners, and social content before my role expanded to writing the billboards, interviewing the influencers on-set for content that came out so well we were able to use it to re-cut an additional 7 television commercials when the budget had only been enough for 1. The "Dare Greatly" campaign launched a reimagined Cadillac as well as it's flagship model, the CT6, during the Oscars and delivered 1BILLION+ impressions, went viral on YouTube with 1 Million views in the first 24 hours, and sold-out pre-orders of the CT6 in minutes.
- Project Roles
- Copywriter, Creative Director, Creative Technologist, UI Designer, Writer
- Art Direction, Black & White, Brand Strategy, Broadcast, Celebrity, Conceptual, Content, Copywriting, Creative Direction, Creative Strategy, Design, Experiential, Integrated, New Business, Outdoor, TV
- 360° Video, Advertising, Billboards, Branded Content, Branding, Case Study Videos, Commercials - Broadcast, Commercials - Video, Corporate Slogans, HTML 5 Banners, Manifestos, Microsites, Products - Physical, Scripted TV, Social Media Content, Social Media Copy, Taglines, Television, UI Design, UX Designs, Viral Films, Websites, Window Displays
- Project Industries
- Advertising, Automotive, Lifestyle, Luxury, Technology