287 Million illiterate Indians are unbanked. Even though 99% of households have a government issued bank account, a chunk of them are untouched due to its high illiteracy rate.
Cheap data and voice recognition has opened the internet for India, including the millions who are unfortunately illiterate.
To create an app that uses Google’s voice recognition, to bring the world’s first voice controlled payment app called Bolo, meaning 'Speak' in Hindi.
D&AD New Blood: White Pencil (Top 5 of the year) / Yellow Pencil
Cannes Future Lions: Shortlist
Oneshow ADC: Merit
SXSW Interactive Innovation Awards: Finalist
Summit International Awards: Gold
- Project Roles
- Art Director, UX/IA Designer
- Art Direction, Experiential
- Advertising, Mobile Apps, Motion Graphics, UX Designs
- Project Industries
- Advertising, Finance