spark cycle | brand and campaign launch
the brand launch and continued campaign of spark cycle (zürich) has been incredibly successful in creating awareness and brand / studio loyalty as both the premier swiss indoor cycling studio, as well as the ultimate workout. as acting and continuing creative director and writer, i've helped to cultivate the brand voice, strategy, direction forward (and had a pretty nice contribution to look and feel, as well).
it was important to the owner and myself to establish it not only as a one-of-a-kind experience for killer, intelligently-choreographed classes, amazing coaches and high-energy playlists, but as a place for community, as well.
with the classes growing from a mere handful a week at launch, to an average of five jam-packed classes a day – in just over a year – we've already gone above and beyond expectations. Ride on!
launch tagline: spark something amazing.
new brand tagline: ignite your fire.
- Project Roles
- Copywriter, Creative Director, Editor (Brand/Content), Strategist, UX/IA Designer, Writer
- spark cycle
- Art Direction, Brand Strategy, Content Strategy, Copywriting, Creative Direction, Creative Strategy, Integrated, Print, Visual Development
- Advertising, Billboards, Branded Content, Branding, Briefs, Commercials - Video, Posters, Social Media Content, Social Media Copy, Taglines, User Flows, Websites
- Project Industries