Defined the creative vision, execution and brand development for this specialty gift retailer. Directed creative positioning on marketing and consumer products, overseeing design, editorial and photography for web, print catalog, packaging and marketing collateral.
- Project Roles
- Art Director, Content Producer, Content Strategist, Copywriter, Creative Director, Editor (Brand/Content), Editor (Copy)
- RedEnvelope, Inc.
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Content, Content Management, Content Strategy, Content Writing, Creative Direction, Creative Research, Creative Strategy, Design Strategy, Digital, E-Commerce, Editing, Editorial, Lifestyle, Management of Teams 10-20, Managing Budgets, Marketing Strategy, Packaging Design, Research, Retail, SEO, Still Life Photography, Styling
- Brand Guidelines, Brand Identity, Branded Content, Branding, Briefs, Budgets, E-commerce Platforms, Packaging, Photography, Presentations, Products - Physical, Typography