I was brought on partner with Corelle Brands (Corelle, Pyrex, Snapware, Corningware, Chicago Cutlery) to refresh the brand voice and visual identity as part of a launch of their new direct-to-consumer ecommerce sites. Collaborated on site development, crafted, directed and executed delivery of new imagery and copy for thousands of products across five brands, in five short months to ensure each part of the project added up to a striking new brand experience.
- Project Roles
- Art Director, Content Producer, Content Strategist, Copywriter, Creative Director, Editor (Brand/Content), Editor (Copy), Producer, Writer
- Corelle Brands
- Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Consulting, Content, Content Management, Content Strategy, Content Writing, Copywriting, Creative Direction, Creative Research, Creative Strategy, Design Strategy, Digital, E-Commerce, Editing, Editorial, Management of Teams 1-10, Managing Budgets, Marketing Strategy, Research, Retail, SEO, Still Life Photography, Styling, Adobe Illustrator
- Brand Identity, Branded Content, Branding, Budgets, E-commerce Platforms, Photography, Products - Physical
- Project Industries
- Lifestyle, Retail