The Top 50 Companies WNW Creatives Want to Work for in 2020. See who made the cut.

Corelle Brands

I was brought on partner with Corelle Brands (Corelle, Pyrex, Snapware, Corningware, Chicago Cutlery) to refresh the brand voice and visual identity as part of a launch of their new direct-to-consumer ecommerce sites. Collaborated on site development, crafted, directed and executed delivery of new imagery and copy for thousands of products across five brands, in five short months to ensure each part of the project added up to a striking new brand experience.

Project Roles
Art Director, Content Producer, Content Strategist, Copywriter, Creative Director, Editor (Brand/Content), Editor (Copy), Producer, Writer
Corelle Brands
Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Consulting, Content, Content Management, Content Strategy, Content Writing, Copywriting, Creative Direction, Creative Research, Creative Strategy, Design Strategy, Digital, E-Commerce, Editing, Editorial, Management of Teams 1-10, Managing Budgets, Marketing Strategy, Research, Retail, SEO, Still Life Photography, Styling, Adobe Illustrator
Brand Identity, Branded Content, Branding, Budgets, E-commerce Platforms, Photography, Products - Physical
Project Industries
Lifestyle, Retail
Corelle Brands