Future Method: Branding, Identity, Launch Campaign.
4.5 million gay men. 0 products designed to serve their needs.
Historically, products that support both safe and enjoyable sex have not been available to gay men. Furthermore, societal stigma around anal sex, and more broadly, towards men engaging with men, has led to a severe lack of education and resources around healthy and safe practices.
We worked with Future Method to make this a thing of the past. Future Method is a the first DTC sex care bringing healthy, mind-blowing sex to the gay community. Not only a brand but a science-forward educational platform, Future Method’s mission is to make sex accessible starting with the right anal care products for the community, by the community. We launched the brand during NYC Pride 2019 with a campaign that consisted of collages and macro imagery that capture the intimacy of gay relationships.
- Project Roles
- Copywriter, Creative Director
- Content Strategy, Copywriting, Creative Direction
- Brand Identity, Branding