Serve by American Express

Serve by American Express is a digital payments platform which enables users to easily pay their friends or retailers through channels such as Facebook, mobile apps, the web, or a traditional card. American Express had launched the first generation of the Serve platform and was seeking to improve the experience for customers across the touch points while maintaining proper transactional security. Working directly with the Customer Experience, Development, and Marketing teams, we worked through iterative improvements via agile methodologies, built on the existing technical platform that ensured users’ financial confidence and handled the inherently complex transactional requirements. We utilized two-week sprints and a constantly evolving design toolkit to continuously put the users first.

Project Roles
Product Designer
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Human-Centered Design, Usability Testing, User Research, Visual Development
App Design, Brand Guidelines, Interaction Designs, Products - Digital, Prototypes, UI Design, User Flows, User Journeys, UX Designs
Project Industries
Finance, Software
Serve by American Express