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Nook - UI Brand Refresh

Nook is an e-reader platform by Barnes & Noble. The reading and shop experience is available across iOS, Android, web, and the Nook tablet. Nook was looking for assistance with a digital visual language refresh of their UI system, Paper. My team and I were asked to provide a process to aid in the development of the next version of Paper. As a lead designer, I helped to facilitate numerous brand workshops with the Nook team to develop themes that encapsulated the personality of Nook while keeping the overarching brand values in tact. Working directly with the Nook design team, we developed a consistent look and feel across various platforms.

Project Roles
Product Designer
Skills
Adobe Illustrator, Adobe Photoshop, Brand Strategy, Creative Direction, Human-Centered Design, Sketch, Visual Development
Media
App Design, Books, Brand Guidelines, Branding, Mobile Apps, UI Design, Visual Designs
Project Industries
Media
Nook - UI Brand Refresh