Watchable is a short-form video streaming product created by Comcast. The challenge was to create an engaging experience to get casual, short-form consumers to watch more. From a development standpoint, we needed to have a consistent yet platform-specific experience across TV, web, iOS, and Android.
The focus was on creating a product where users could discover the best semi-professional short-form video content via curation and personalization. The product was supported by Comcast’s video CMS.