Beautycounter was a full skill range project with deliverables ranging from tuktuks to billboards. The challenge was to give a bold look to a brand that is redefining beauty in a stronger, safer way. 8H, as the lead designer, developed a brand mark to match the boldness of the message of Beautycounter. Under the creative direction of James Spindler & Company, Created a brand mark with a strong guideline, product design on the forms provided, design for tuktuks and Jitneys and other advertising assets.
- Project Roles
- Art Director, Designer, Typographer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction
- Billboards, Brand Guidelines, Brand Identity, Branded Content, Branding, Logos, Pitch Decks, Product Designs, Products - Digital, Products - Physical
- Project Industries
- Beauty, Startups, Technology