adidas Dame 5
Dame’s 5th signature shoe had multiple colorway drops, each honoring a separate aspect of his incredible legacy as a son, leader, athlete, the list goes on. Our strategy positioned Dame as the Master of Ceremonies since he owns every stage he steps onto, turning heads and commanding attention. He’s a true MC.
From billboards to retail experiences and social videos and posts, we helped bring each unique shoe to market with the care and attention of diehard fans—which we are.
Copywriting: Campaign Concept, Sell-in, Headlines, Video Concept, Product Messaging, Interview Scripts
- Project Roles
- Roundhouse Agency
- Project Industries
- Advertising, Sports