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Okay
Tide | LaundryNight

200 Million loads of laundry are washed each Sunday, taking fans away from the NFL. So Tide partnered with the NFL to declare Sundays officially Not For Laundry. Who would have problem with that? Just NBC’s primetime shows. New content premiered every Sunday night for the first four weekends of the NFL season.

Project Roles
Copywriter
Company
Saatchi & Saatchi NY
Skills
Conceptual, Copywriting
Media
Commercials - Broadcast
Project Industries
Advertising, Packaged Goods