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Tide | LaundryNight

200 Million loads of laundry are washed each Sunday, taking fans away from the NFL. So Tide partnered with the NFL to declare Sundays officially Not For Laundry. Who would have problem with that? Just NBC’s primetime shows. New content premiered every Sunday night for the first four weekends of the NFL season.

Project Roles
Saatchi & Saatchi NY
Conceptual, Copywriting
Commercials - Broadcast
Project Industries
Advertising, Packaged Goods