re:source is a community of innovative leaders, formed to support the interests, concerns and growth of women-identified creatives. I developed the graphic identity and visual direction based on utility and historic precedent. The identity explores an accessible utilitarian sensibility with roots in historic and contemporary experiments in open-source and community pooling of resources. By engaging dynamic systems as visual and conceptual references, the brand can present itself as a host or amplifyer of information and voices.
- Project Roles
- Art Direction, Brand Strategy, Creative Strategy, Design
- Brand Guidelines, Brand Identity, Microsites, Social Media Content, Visual Designs
- Project Industries