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Fueling the wonder of the most important person

To launch Enfamil's new platform, "Fuel the Wonder," we helped the baby formula brand spark a national debate about who the most important person in the world is. We redesigned the Enfamil brand with a new purpose—fueling the wonder of every baby. We created a new brand voice, image style, and redesigned the brand guidelines. Below are a few examples of how the brand looks on paper, social media, digital display, brochures, and POS.

Project Roles
Art Director, Designer
Company
McCann
Skills
Art Direction, Conceptual
Media
Brand Guidelines, Brand Identity, Magazines, Photography
Project Industries
Beverage
Fueling the wonder of the most important person
Fueling the wonder of the most important person
Fueling the wonder of the most important person
Fueling the wonder of the most important person