The Shedd Institute
The Shedd’s current visual identity is non-existent which gave me the opportunity to create something new and clean for the local performing arts center. The Shedd prides itself on being not only a performing arts center but a community center where people can gather and enjoy the arts together. With this insight in mind, I created a visual identity and campaign that demonstrated the institution’s inviting attitude by using bright and playful colors as well as using a friendly tone throughout the copy.
- Project Roles
- Copywriter, Designer, Strategist
- Brand Strategy, Design Strategy
- Advertising, Brand Identity
- Project Industries