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The Shedd Institute

The Shedd’s current visual identity is non-existent which gave me the opportunity to create something new and clean for the local performing arts center. The Shedd prides itself on being not only a performing arts center but a community center where people can gather and enjoy the arts together. With this insight in mind, I created a visual identity and campaign that demonstrated the institution’s inviting attitude by using bright and playful colors as well as using a friendly tone throughout the copy.

Project Roles
Copywriter, Designer, Strategist
Brand Strategy, Design Strategy
Advertising, Brand Identity
Project Industries
The Shedd Institute