The Secret Donut Society
Developed the full concept, naming and branding for an underground donut shop in San Pedro Garza Garcia, Mx. We immediately fell in love with their donuts and knew we had to create something very special around the concept. We decided to keep their underground essence, by turning it into a Secret Society. Inspired by secret societies, masonic logics, and the Illuminati Order we created a playful yet mysterious graphic language.
This project was awarded bronze on Brand Identity at the LAD (Latin American Design) Awards 2014, held in Lima, Perú. It also made various appearances all over the Internet (AIGA, Behance, Adobe, to name a few).
Made in collaboration with fellow designer; José Velázquez.
- Project Roles
- Art Director, Designer, Illustrator
- The Secret Donut Society
- Adobe Illustrator, Adobe Photoshop, Copywriting, Creative Direction, Creative Research, Creative Strategy, Print
- Brand Identity
- Project Industries
- Restaurant, Retail