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4-Way Observation

The launch of new Allstate brand campaign highlighted universal ‘Truths’ and how Allstate constantly adapts to answer consumer needs with superior products and protection. One spot featured Drivewise and the other spot detailed all the different ways Allstate responds to catastrophes.

Project Roles
Copywriter, Creative Director
Company
Leo Burnett
Skills
Copywriting, Creative Direction
Media
Advertising
Project Industries
Advertising
4-Way Observation
Collaborators